No Pain, No Force, No Fear


A proud member of the Pet Professional Guild – 100% force-free membership organization for professional dog trainers

and member of Fear Free Happy Homes


Effective, humane animal training and pet care methods are the foundation of any animal’s healthy socialization and training and help prevent behavior problems. There are a wide variety of equipment and tools are commonly used when training pets. As your dog’s protector you need to be aware of the potential problems and dangers some equipment may pose. Specifically, the use of collars and leads that are intended to apply constriction, pressure, pain or force around a dog’s neck(such as ‘choke chains and prong collars as well as electronic devices) should be avoided. Distinguished veterinarians and behaviorists worldwide are joining the discussion and calling for the elimination of such devices from the training efforts of both pet owners and professionals.

What Do the Experts Say?

  1. Respected veterinarian and thyroid expert, Dr. Jean Dodds, recommends against choke or prong collars as they can easily injure the delicate butterfly-shaped  thyroid gland that sits just below the larynx and  in front of the trachea. These collars can also injure the salivary glands and salivary lymph nodes on the  side of the face underneath both ears.

2. Bestselling author and canine behaviorist, Jean Donaldson, says: These devices (choke and prong collars), when they work, do so to the degree that they hurt. With the advent of modern methods and tools they are irrelevant.

3. According to vveterinarians and veterinary behaviorist Dr. Soraya V. JuarbeDiaz: “Using punishment to stop behaviors is not new. Notice I say ‘stop’ rather than ‘teach’ — I can stop any behavior, but I am more interested in teaching my students, animal or human, to choose the behavior I want them to perform because they can trust me, because I do not hurt them and they are safe with me, and because the outcome is something they enjoy.”

PPG  encourages all pet owners and pet professionals to embrace modern, scientifically based, training techniques and tools, especially the latest generation of nopull harnesses which are free of the risks posed by traditional collars and offer far more benefits. 

Petco Corporation made a corporate decision to discontinue the sale of electronic devices in their stores, noting that it conflicts with their commitment to positive training

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